Men's textured cotton shirt — Design Lab

Fabric notes

Composition: 100% cotton
Weave: Fine diamond micro-dobby
Weight: Light to mid weight, around 115 to 130 GSM (target range, to be confirmed with our mill)
Hand feel: Soft and structured, with a subtle woven diamond texture
Softness: Aimed at a soft hand feel; we will check it after repeated washes
Care: Machine wash cold, dry in shade, warm iron on the reverse side

Comfort & construction

Fit: Comfort-regular: natural shoulders, comfortable movement through the chest and arms, a gently shaped silhouette, full sleeves and a curved hem.

Pocketless front
Subtle ivory buttons
Interlocking-thread embroidery on the left chest
Clean, unbranded back

Quality

Fibre: 100% cotton, no blended fibres TargetTarget spec, to be confirmed with our mill
Yarn: Fine cotton yarn, count to be confirmed with our mill 40s–60s count TargetTarget spec, to be confirmed with our mill
Fabric: Fine diamond micro-dobby weave, light to mid weight 115–130 GSM TargetTarget spec, to be confirmed with our mill
On your skin: Smooth hand feel that breathes in warm weather TargetTarget spec, to be confirmed with our mill
Shrinkage: Pre-washed to limit shrinkage, aiming for 2 percent or less We'll testWhat we'll test: length and width after five home washes. What we'll publish: the measurements, garment by garment.
After a year of washing: Colour, pilling and seams over time We'll testWhat we'll test: colour, pilling and seams after repeated washes. What we'll publish: photos after each round of washing.
Care: Machine wash cold, dry in shade TargetTarget spec, to be confirmed with our mill

How we check this

Each line of a Quality card carries one tag. The tag tells you how sure we are.

FACT: Checked against a published source. The link shows who said it and when.
Target: What we're asking our mill for. It isn't confirmed until we test the fabric, so we show a range, not one exact number.
We'll test: Something we'll measure ourselves, such as shrinkage or colour after washing. We'll publish the results and photos, whatever they show.

Testing plan

What we intend to test on this concept, and the pass criteria. A result is only marked Verified once we have the evidence.

Shrinkage after washing
Planned
Length and width change after five home washes, measured garment by garment.
Colourfastness
Planned
Colour change after repeated washing and exposure to light, checked against the original swatch.
Pilling resistance
Planned
Surface pilling on the diamond micro-dobby weave after repeated wash-and-wear cycles.
Seam strength
Planned
Seam and button strength after repeated wear and washing, checked for loosening or popping.
Embroidery durability
Planned
Interlocking-thread embroidery checked for fraying or colour loss after repeated washing.

Why this fabric

We chose a fine diamond micro-dobby weave for this shirt because its close, woven structure gives plain cotton a subtle all-over pattern and a little more body, while keeping the cloth in the light-to-mid weight range we're targeting for a shirt meant for everyday wear, not just special occasions.

On your skin

This is a research-stage concept, so here is our design intent rather than a tested result: we expect the fine, even dobby structure to feel smooth and breathable against skin, to suit warm weather, and to soften gradually with repeated washing. We have not run wear trials to confirm this yet.

Where the difference shows

What we think sets this apart from a plain cotton shirt is construction, not a label: the diamond micro-dobby texture is woven into the cloth rather than printed on, and the interlocking-thread embroidery on the left chest is a quiet, considered detail rather than a logo. Together they are meant to give the shirt a more tactile, intentional feel while the fabric itself stays simple: 100% cotton.